In a dialect close to Saim’s beliefs and identity, an Urdu connotation, ‘mulaqaat’ means ‘meeting’- the brand’s first journey acquainting you to their ecosystem. The essence of the collection revolves around a family arranged meeting of two traditional humans with a purpose of marriage, set in a tremendous old school era vibrant to India’s nostalgic past! They aspire modernity, breaking away from the stereotypical society norms and a new found 21st century freedom coexisting to their cultural self that deeply roots itself in tradition and custom, with utmost pride and comfort. Inspirations are drawn from key Indian Street style sightings over history and everyday life, reimagining traditionality with comfort, easy to wear clothing; imparting an essence of India in proportions, drapes and accessories alike. The ‘new culture cool’ is embedded in every frame and piece of clothing, giving the present generation a subtle twist to ethnicity with functionality and a versatile sustainable approach. ‘India is way more than just its quintessential representations in fashion, it’s a personal style gifted to us by generations of history- a style that’s unique, pure and a potential dialogue for the world to speak’ - says Saim.